Spam blocking starts at the source of the spam.
Legislation, coupled with aggressive threats, will stop Internet
Service Provider's from hosting spam. No internet Service
Provider wants to get their IP space blacklisted.
2.
Spam blocking happens Server-Side. This is where
most of the action occurs. Numerous technologies exist to ensure
that spam is blocked effectively.
3.
The third wall of defense is the client-side anti-spam
software, such as Outlook's filtering technology. The problem
with client-side technology it is typically very bad at finding out
what is spam, and what is not.
Blocking spam is an ongoing task that
requires constant attention. Computer technology is catching up
to counter all the spam games, and over time, these systems will
become advanced enough to hopefully eliminate the vast majority of
spam. Spam is already blocked in substantially high numbers.
Visit the Spam section of AOL.com, they boast blocking billions of
emails on a regular basis.
Fortunately, spam easy
mechanism with a limited number of avenues to send it through.
The hard part is not blocking spam, but rather avoiding blocking
legitimate email. So, as we work to determine what is spam, and
what is not, we are constantly working towards a brighter future; a
future without spam.
Anti-spam consultant Ryan
Pitylak has been working over the past few years to help companies
with their spam problems. Services include helping companies find
the correct software and hardware mix that will help them to fight spam.
finding the right outsourced provider is one of the best way for a small
business to handle their spam problem. There are a myriad of
companies who provide anti-spam enterprise level services.
Ryan Pitylak has also helped the larger companies
defined broadly above as "outsourced providers," who are the end of the
line when it comes to stopping spam. Companies look to these
outsourced anti-spam solutions as a way to solve their spam problem.
These companies have to look at the ways in which spam is being sent, and
continue to improve the algorithms used to fight spam.
One of the most exciting ways in which I am
able to help companies fight spam is to learn how to send responsible
email messages themselves. The line for what is considered spam is
becoming clearer, but it is still unclear and it requires an expert to
understand whether the e-mail communication you're trying to send out is
spam or not. A rough rule to abide by is: if it is unsolicited
email, then it's bad, whereas if it is sent to a person who has agreed to
receive the email, then it's good. Now, there are a myriad of
variables that could put you back into the spam category, but given the
proper attention to the way you acquire your user base, the way you
protect your user base, and the way you email to your user base, you
should be compliant. However, "the way you email to your user base"
has many components, such as proper unsubscribes, no deceptive copy, etc,
etc. It's best to work with a company like ConstantContact.com
or another outsourced email provider when sending your email messages.
These companies have a compliance team on staff that is ready to answer
all of your compliance related questions. Feel free to reach out to Ryan Pitylak to discuss your potential options.
